Army enlists United Football League to tackle recruiting

The Army announced it is partnering with the United Football League, a budding alternative to the National Football League, as the service looks to score a touchdown on recruitment after fumbling to reach its goals in recent years.

The UFL, formed from a merger of the United States Football League and the XFL, kicked off its inaugural season in March. With eight teams spanning from San Antonio, Texas, to Detroit, Michigan, the two conferences of footballers are set to play a 10-game regular season.

Under the sponsorship, an Army logo will be featured on all game-day jerseys and at the 50-yard line, according to a statement earlier this month from the league. Recruiters will also be present at various games, Army spokesman Col. Dave Butler told Military Times.

“Like the Army’s other high-profile, national partnerships, the UFL partnership allows the Army to engage with a wider audience on different platforms for Americans to learn about the possibilities of Army service,” Laura DeFrancisco, from the Army’s corporate marketing office, told Military Times in a statement.